08.05.15: REHYDRATE, A HEALTHY REHYDRATION DRINK IS NOW AVAILABLE IN WALMARTREHYDRATE, A HEALTHY REHYDRATION DRINK IS NOW AVAILABLE IN WALMART
August 5, 2015
It's clear more people are looking for healthy drink alternatives than ever. One national brand who is celebrating
this interest is Rehydrate, who offers an acclaimed sugar free, calorie free and caffeine free, line of drinks that is
exploding in popularity. Rehydrate has created a new sub segment of the isotonic sector and has recently
announced they are now carried by Walmart, a true milestone for a brand that has only existed for just over a
With more people becoming health and fitness conscious, it's becoming clearer that interest in “old school”
sports drinks – often packed with sugar and a low level of electrolytes and vitamins – is dropping significantly.
The need for a healthy hydration product exists. Stepping up to answer the call has been the young trademarked
brand Don’t Fade Rehydrate (Rehydrate). Rehydrate offers a sugar free, caffeine free, calorie free and fat free
hydration drink that has 3X the electrolytes and 2X the vitamins that tastes wonderful. With only a year under
its belt, the company is proud to announce they have experienced meteoric growth, even becoming just the third
“sports type” drink to be stocked by the retailer Walmart. Shoppers have responded with enthusiasm.
“After years of research and development and experience as a division 1 college football coach, competing at the
highest level, I am proud to have developed an effective Rehydration drink, a new segment in the RTD market,”
commented Zack Gottfried, Founder and CEO of the company. “Don't Fade REHYDRATE has three times more
electrolytes and double the vitamins as 'sports', drinks while containing Zero Sugar, Calories, Caffeine, Fats and
only 1 carb. It's a game changer.”
According to the company, they became approved as a Walmart supplier in record time due to insistence from
market managers. Rehydrate, is now in negotiations to bring the drink into a grocery chain with over 2500
locations in over two dozen states. With the high popularity of the drink in the stores where it is now featured,
these negotiations are expected to end well and Rehydrate being widely available nationwide in a very short
In addition to quick success in the retail world, Rehydrate has also been recognized by the American Cancer
Society for its health conscious formula. “We are excited and honored to partner with the American Cancer
Society, cancer is a disease that has touched us all. We believe our company’s product and values closely align
with the mission of the American Cancer Society and Relay For Life. This is our way of giving back.”
The prestigious group has given Rehydrate permission to feature their seal on the company website, to drive
home the healthy nature of the drink as opposed to sugary drinks that have been kicked out of public school
systems for being sugar packed and not appropriate for children.
Rehydrate anticipates they will also be able to fill the need for school athletic programs who desire a sugar free
drink that can rehydrate kids playing sports without having to teach them unhealthy habits.
The drink line has been endorsed by a long list of impressive names, including people like Pat White, former
NFL Quarterback, and Mike Brown.
Mike Brown, a former NBA player and NBA Championship Coach, recently said, “From professional to
recreation leagues, athletes compete and want to perform at peak levels. Rehydrate not only helps maintain a
maximum effort, its excellent level of replenishing electrolytes and vitamins allows you to recover quicker and
train longer without unnecessary sugar, calories or caffeine. It's a great tasting product and one that athletes
worldwide will gravitate to.”
For more information be sure to visit http://www.drinkrehydrate.com.